On July 27, 2026 the limit dropped from 200 to 75, spaces included. Amazon says non-compliant titles will be rewritten automatically by AI — whether you approve or not. ListCraft rewrites them the way you would, then fills the new 125-character Item Highlight most sellers don't know exists.
Premium Stainless Steel Insulated Water Bottle 32oz Double Wall Vacuum Flask Leak Proof BPA Free for Gym Travel Office Cold 24 Hours Hot 12 Hours Gift for Men Women
Will be auto-rewritten · repetitive words · over limit by 93
ThermoFlask 32oz Insulated Water Bottle, Stainless Steel, Leak-Proof
Cold 24h, hot 12h. Fits cup holders and gym bags. BPA-free lid, dishwasher safe.
200 characters became 75, spaces included. Every listing written before that date is now over the limit.
Non-compliant titles get replaced by Amazon's AI recommendation. Brand owners get 14 days to review — after that it goes live.
Item Highlight carries material, use case and specs the title can no longer hold. Comma-separated phrases, not sentences. Almost nobody fills it.
The hard rules beyond the character count: same word max twice（brand names included）· no ! $ ? _ { } ^ ¬ ¦ · no promotional phrases · brand name first.
Errors surface as code 100476 in Seller Central.
No Amazon login. No SP-API permissions. No CSV upload ritual. You paste, we rewrite, you paste back.
Paste up to 10 titles, one per line. You'll get a compliance report with the exact rule each one breaks, and a rewritten version you can copy straight back into Seller Central.
Opens the workspace — no login needed.
No seats, no tiers to compare. You either fix ten titles or your whole catalogue.
Check before you commit.
Whole-catalogue rewrite, month by month.
Payment is not connected in this build.
Amazon's announcement says titles over 75 characters will be updated gradually according to its AI recommendation. Brand owners get 14 days to review changes in "Review listing updates" before they're implemented. If you don't act inside that window, the rewrite goes live.
No. You paste text in, you paste text out. We never ask for credentials, SP-API access, or a CSV export. That's also why the free audit needs no signup.
Every rule in the checker is mapped to a specific line in Amazon's Title Requirements help page, with the date it was last verified. When Amazon changes something, the rule file changes — not the app.
A field added in the July update: up to 125 characters, comma-separated phrases rather than sentences, shown under the title in search results and on the detail page. It's for material, use case and specs the title no longer has room for. It's seller-filled, not auto-generated.
Possibly. The 75-character limit is only one rule. Repetition (same word more than twice, brand names included), banned characters like ! ? _ { }, promotional phrases and brand-name formatting are all enforced separately. Short titles still fail those.
Amazon only, for now. Etsy and Shopify have different limits (140 and ~60 characters) and different rules about where the brand goes — Amazon wants it first, Shopify wants it last. Doing both badly is worse than doing one properly.
Check ten titles now, before Amazon's version goes live on your listing.